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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 2 Paper (2)

Week 2 Paper (2)

Q Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and marketing is further discussed. You will use your Wk 1 paper to assist with your findings. Find three specific examples of the company's marketing strategy and its relationship with consumer behavior. Examples should include the same, similar, and new cases of company communications, including promotional, advertising, social media, and other materials. Provide your opinion of how the company uses the consumer behavior information to create and implement its marketing strategy. Give three examples, and incorporate concepts of conditioning, persuasion, and other subjects covered during the first half of our class. Discuss each example you found using specific information. Include screenshots or copies of the marketing pieces you examined. Format your paper consistent with APA guidelines. Submit your assignment. Resources • Expanded Client Analysis of Consumer Behavior and Marketing Strategies Grading Guide • Center for Writing Excellence • Reference and Citation Generator • Grammar Assistance

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The client company identified by me for the Wk 1 Assignment was Burger King and therefore I will be continuing with the same client company for this assignment too. Introduction Founded by James W. McLamore and David Edgerton in Miami in the year 1954, Burger King Corporation stands as the second largest fast food hamburger chain in the United States. Presently, Burger king affiliates and franchises collectively operate more than 17,000 restaurants in more than 100 countries and U.S territories, serving over 11 million customers in a day and still they try to maintain their flame-grilled flavor. The Burger King® brand is owned by Restaurant Brands International Inc. (“RBI”),